I was recently talking to one of my accountability partners, about her strategy for getting referrals and new clients. During the conversation, I asked which social media platforms and other sites she used for her business. She is in the home decorating industry and knowing that there are different sites that specialize in different industries, …
Many times as a small business owner we start a business around what we are passionate about or what we are good at. Often times we do not think about the running of the business portion of it. Small business owners can get burnt out and end up hating what it is they once loved …
Marketing Smart Goals We all have goals for our businesses or our lives, even if those goals only live in our brains. If I were to ask you right now what are your goals for next year, could you tell me? You might have a few ideas floating around in your head, but nothing concrete. …
Everything’s better in color, right? Newspapers, photography, TV, and film all started in black and white, and gradually moved from sepia-toned to Technicolor to color. Color images are more brilliant, more lifelike. The advertising world boasts logos full of color. Some logos, like Google, are multi-colored and change depending on the day! It seems that …
Who Are You? Of course, you know all about your business, what you do, and what makes you the best. However, the general public may not. That’s why they’re looking you up online in the first place. You may think your Facebook page is enough. Not true! Facebook is a great way to highlight what’s …
Red is the first color of the rainbow and is universally acknowledged as a color of power and passion. It grabs the eye and demands attention. In a sense, it appeals to our caveman roots: it is the color of fire and blood. Worldwide, it appears in nations’ flags more than any other color. Fast …
The title of this article sounds a little contradictory. Copying and pasting might seem like a lazy action, but in truth, it can be an effective use of your time. Where I run into issues with copy and past is when people are lazy about it. I just received an email from someone trying to …
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