LL Cool J And Sears To Launch Clothing Line
Published Tuesday, 27th May, 2008 at 4:40 PM
LL Cool J has teamed up with Sears for a new clothing line.
Women's Wear Daily say the range will be a collection of casual wear for juniors, girls, boys, and young men, to be sold in stores from September. Around 450 of the 900 Sears stores will sell the clothes.
The company hope the range will help their dwindling sales, which has seen their profits drop 47% to $426 million dollars, as opposed to the $811 million Sears earned the previous year.
Of the partnership, LL Cool J told WWD.com, "I have always had a hand in fashion in some capacity [as the face of brands such as Kangol and Fubu], but I have never embraced a brand the way I will embrace this."
"The LL Cool J name is a brand I have been building for 25 years and I didn't want to do this line with just any store. I wanted to wait until I felt comfortable enough to take the leap."
The rapper will release his next album 'Exit 13' on July 18th as his final record for long-time home Def Jam.
