Kanye West - Welcome To Heartbreak (Feat. Kid Cudi)

Kanye West's new music video for 'Welcome To Heartbreak ' is pretty spectacular, compared to the usual efforts produced for hip-hop and R&B stars. Directed by Nabil, the promo uses special techniques that manipulates the pixels and frames, plus there are tons of trippy effects and insane colours.

According to Kanye, 'Welcome To Heartbreak' (which features Kid Cudi) isn't the next single off 808s & Heartbreak, but it was dropped early as another video is using similar techniques. For those who want to know, West is delivering 'Amazing' as his next track.