Popworld Pulp Magazine Scrapped After Its First Issue

The new Popworld Pulp magazine that's been heavily advertised on TV this month, has been pulled after its first issue.

Only an embarrassing 9,000 copies of the mag sold, out of the 130,000 copies pressed. Publishers had hoped to sell around 60,000 copies each week but after the terrible sales, it has been completely scrapped altogether.

Darren Styles speaking on behalf of the Brooklands Group publishers says: "The magazine has bombed in a way nobody connected with it could ever have envisaged."

"Every piece of research we did, every dummy we created and the concept in all its forms was fantastically received from first to last." he added.

"The industry wanted it, the news trade wanted it, the market was there according to every group we asked - but come the acid test the readers were absent."