P Diddy Becomes Share Holder With Ciroc Vodka
Published Thursday, 25th October, 2007 at 5:56 PM
P Diddy (Sean Combs) has disclosed info about his next business venture - the world of alcohol.
Apparently the rapper has signed a contract to promote Ciroc vodka and the deal also gives him a staggering 50% share of any profits made.
Speaking of the new addition to his ever-growing businesses, P Diddy says: "I'm not just a celebrity endorser, I'm a brand builder. I'm a luxury brand builder."
Diddy also added, "It is not an endorsement deal. This is something that will have my daily attention."
