Nelly Becomes Partner With ZizZazz Energy Drinks

Nelly is now an owner of energy drink ZizZazz, after finalizing a deal with the company.

Since launching last spring, the drink has become increasingly popular thanks to it being packaged conveniently in a portable single-serving stick.

"I'm excited to partner with ZizZazz – the drink mix helps my energy stay high during rehearsals and performances as I gear up for the release of 'Brass Knuckles'," says Nelly. "I didn't want to just endorse it; I wanted to be part of the growth of the company."

"ZizZazz is a product that definitely fits my lifestyle," the rapper continues, "I can throw a few in my bag, grab a bottle of water and I'm set."

The deal will also see Nelly appearing in TV commercials, become the voice of radio advertising for the energy drink mix and he will be a spokesperson for the product participating in press and appearances throughout the coming months.

Nelly is also preparing himself for the September 16th release of his next album 'Brass Knuckles'.