Ministry Of Sound Vodka Range Launched
Published Friday, 11th April, 2008 at 11:25 AM
Ministry Of Sound are to branch out into the drinks industry by launching their own Vodka this weekend, to be sold in both the club and supermarkets.
On Saturday 12th April (tomorrow), the London club will serve the new drink as their house pouring vodka, as well as offering it in the VIP Lounge and throughout the venue. Then from mid-April, Sainsbury's stores will stock the new drink.
The bottle will hold 70cl of the 38% vodka and will carry the Ministry of Sound logo.
Speaking of the drink, resident DJ Mark Knight says: "We wanted to take it in a completely new direction from other vodkas and to align it with what Ministry of Sound is all about."
"The aim is to introduce it to both clubbers and non-clubbers," Knight added, "and see them enjoy it as the perfect serve – neat from the freezer over ice. We've mixed it so you don't have to!"
A special site - MinistryOfSoundVokda.com - has been launched today, where visitors can get exclusive downloads from Ministry Of Sound and upload content.
