Kid Rock Launches His Own 'Badass Beer' Brand

Kid Rock has reason to celebrate - his own beer brand is proving popular before it has even hit shelves.

Although the rap-rocker is working on his new album, he's still found time to launch a non-musical business venture, in the form of 'Badass Beer'.

Revealing why he chose to create his own alcoholic beverage, he told Rolling Stone magazine: "I thought we'd be making beer and having fun, like, 'Ah, we'll get free beer, and it will have my name on it.'"

"But it's mind-blowing." Kid Rock enthused. "We have f***loads of orders, and no one's even tasted it yet."

Last month it was rumored Rock has teamed-up with Lil Wayne and T.I. on his new record.