Katy Perry Will Release Her Own Doll Next Week
Published Monday, 29th September, 2008 at 10:27 PM
According to Billboard, Katy Perry will be releasing a limited edition doll of herself next week.
Integrity Toys, who produced the doll, said that there will only be 500 made, with around 150 being kept back for media and other parties within the industry.
Jason Wu from Integrity doesn't expect the collectible dolls to be available for long, predicting they will sell out in one to two days.
"Years ago I did the Ru Paul doll which had sales of 15,000. I think this might start something new. Nobody wants things everyone else has. I think it would be great for Katy's fans to have something to remember her by." Said Wu.
Bob Semanovich from Captitol Musics marketing department said: "It makes good sense for Katy who is a blossoming global pop culture superstar. It's a perfect extension of her brand as she's music, fashion and everything pop culture."
