Kanye West To Endorse New Energy Drink

Kanye West is to endorse a new beverage in conjunction with Guru Energy Drinks.

In his latest project, the rapper has teamed with the company to launch a 100% natural and organic drink.

"I express myself through music, fashion, art, and design, and that's why I am excited to collaborate with Guru," West says in a statement.

"Because the brand values what I value, and I can put what inspires me into this new product."

This week it also emerged that Kanye would be launching his own fragrance, along with Rihanna and Jay-Z.