Justin Timberlake's Tequila Company Sign Live Nation Deal

Concert events company Live Nation has signed a deal with Justin Timberlake and his 901 Silver Tequila drink brank.

The tequila company that Timberlake formed earlier this year with Diab Importers, will now sponsor most of Live Nation's buildings and the drink will be the only tequila served in the venues.

901 takes its name from the area code of Justin's home of Memphis, Tennessee.