John Lydon Becomes Face Of Country Life Butter

John Lydon is best known as fronting influential punk band the Sex Pistols, but now it appears the charismatic singer will be the new face of Country Life butter.

A statement from Country Life explains their unusual choice for their new campaign: "We don't think enough people know Country Life is the only major British butter brand and John gets the message through loud and clear."

"He is seen as a great British icon. His independent views are part of his consumer appeal and his tongue-in-cheek sense of humour shines through in our TV advertising."