Diddy Stars In Anti-Drink Driving Public Service Announcement

P. Diddy has appeared in a new U.S. TV campaign that aims to encourage drinkers to act sensibly and not drink drive. The Public Service Announcement is sponsored by Ciroc vodka and sees the mogul being down-to-earth with viewers:

"Instead of doing a regular PSA saying, 'Hi, I'm Sean Combs and I'm here to talk to you for Ciroc,' I actually shot a scene from a movie, what happens when the music stops and two young ladies leave early because they're feeling a little tired," Diddy says.

"I stop them from driving at the door and have my driver take them home, and I ask them what time they're coming back tomorrow because we're having a pool party," OK! quotes Combs as saying. "It's kind of funny and gets to the point without being overly preachy."