50 Cent 'My New Cologne Makes Men Feel Powerful'

50 Cent says his new 'Power by 50 Cent' cologne will make men who wear it feel good about themselves.

The fragrance sees the hip-hop mogul collaborating with Lighthouse Beauty, and the scent hit shelves this month.

Talking about the cologne, Fif said: "It helps to boost your self-confidence. It's important to look good and even more important to smell good. What good are the best clothes if you smell bad?"

But 50 Cent says he already has confidence, even without wearing his new product. He went on to say: "I already have the necessary self-confidence - otherwise I would have never been a successful hip-hop artist.

"My record label wanted me to be different at times, more politically correct. But to give into that would have only proven a bad character. If you're not sure about yourself you're not suited for the hip-hop business."

This month also saw 50 Cent releasing his fourth album 'Before I Self Destruct'.