Jay-Z And Rocawear Sued Over Advertising Campaign
Published Sunday, 28th September, 2008 at 11:10 AM
Jay-Z and Iconix Brand Group are being sued for copyright infringement, over the use of a slogan say reports.
It's claimed that Rocawear used the phrase "I Will Not Lose" during an advertising campaign, but the slogan was previously trademarked by clothing line I Will Not Lose, LLC, reports AllHipHop.
Although Jay-Z sold the rights for Rocawear to Iconix Brand Group (for $204 million), the rapper is still named in the suit as it is thought he is still involved in marketing and product development of the brand.
I Will Not Lose, LLC say that Rocawear ignored their requests to stop using the slogan. Now they are seeking an undisclosed amount in damages.
