Rihanna Becomes Face Of New Gucci Campaign
Published Monday, 14th July, 2008 at 10:51 PM
Rihanna is the new face of Cucci's UNICEF 'Tattoo Heart' campaign, which will see the singer backing products to raise funds for the children's charity.
The singer was approached to back the range, after Frida Giannini saw her at a UNICEF fundraising event earlier in this year and asked her to get involved.
As part of the campaign, limited edition Gucci products will be sold with 25% of sales being donated to the charity.
This isn't the first charity-related work Rihanna has done - in fact she even started her own charity called 'The Believe Foundation' in 2006.
