LL Cool J The New Lips Of Chapstick
Published Tuesday, 6th March, 2007 at 5:15 PM
LL Cool J looks set to be the new face of Chapstick in a bizarre new deal with the lip care product.
According to Brand Week magazine, both LL and 50 Cent are hoping to expand their status as celebrities through new endorsement deals.
Besides being the "lips" of Chapstick, LL is also hoping to endorse a vitamin supplement after releasing last year's book LL Cool J's Platinum Body.
50 Cent looks likely to promote Glaceau Vitaminwater and a will also be releasing a new energy drink later this year.
In related news between the two rapper's - 50 Cent is executive producing LL Cool J's new album Exit 13th, which looks set to be released in May.
