Jay-Z And GMC Unveil Jay-Z Blue For New SUV
Published Tuesday, 9th January, 2007 at 1:23 PM
Jay-Z has formed a partnership with car manufacturers General Motors (GM).
The announcement was revealed on January 6th during the North American International Auto Show, when the rapper emerged from a GMC Yukon Denali SUV on stage and revealed there was now a new colour for the SUV named Jay-Z Blue.
Apparently Jay-Z formed the partnership two years ago and began working with GM's colour studio to produce the new reflective blue for the Denali.
This is not the first time Jay-Z Blue has been mentioned, as the rapper refers to the colour in a remix collaboration with Young Jeezy entitled Go Crazy. The lyrics are: "Attract money my worst color is light green / my favorite hue is Jay-Z Blue".
