Kanye West - Be KANYE - Absolut Vodka Infomercial

Back in February of this year, we reported how rapper Kanye West had become the new face of Absolut vodka - and now the promotion is getting underway. This goofy, tongue-in-cheek fake infomercial has just turned up online, pretending to sell Be KANYE pills which have miraculous results.

The whole advert directs your attention to a new site: BeKanyeNow.com which has a countdown clock (approx 9 days left) that is likely to explain the campaign in full. 10/10 for the creators of this, taking a comical approach instead of seing Kanye surrounded by bikini clad women, expensive cars and drinking Absolut from a crystal glass.