P Diddy is the alias of hip hop produced Sean John Combs.
Over the years, Combs has extended his empire to cover everything from acting, clothing lines, restaurants, a movie production company and running the hip hop label Bad Boy Records.
Combs also has a variety of names that he has used in the last decade, including P Diddy, Puff Daddy and Puffy.
As a producer and label boss, he has paved the way for a number of well known stars in the hip hop field - namely Notorious B.I.G., Ma$e, Mary J. Blige, Faith Evans and Jodeci.
